Latest Blog Post - How To Differentiate Yourself From Competitor Salespeople
Salespeople believe that it’s their product or service or the company they work for that differentiates them and the reason why clients buy. This is only partially true. In fact research has shown its 19% of reasons for buying a product or service yet the perception can be much higher.
To create a point of difference the focus always needs to be on what matters to the client.
From the client’s perspective there is little difference between any two competitor products or services so to differentiate and ju ...click here to read more.